Adam Hood Male Kennesaw, GA United States: Share

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Marketing Analytics

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Latest Activity

Adam Hood replied to Murat's discussion 'A custom GUI application'

What level of effort are you wanting to exert? How fancy are your goals for the interface?

October 21

Adam Hood added a discussion to the group Marketing Analytics

Has the economy increased or decreased the businesses' interest in both Marketing analytics and Predictive sciences?

As a analytics consulting firm, we do much in the marketing analytics and predictive sciences arena. I would expect the downturn in the economy to peak interest in these areas as marketers look for ways to get the greatest bang for their buck. Al...

August 18

Adam Hood and Ray Burton are now friends

June 22

Adam Hood replied to Parthasarathy's discussion 'Relationship in Consulting' in the group Consulting

Are there other ways of getting business? I don't believe that we have gained any significant business opportunities outside of relationships that we worked to build.

May 28

Adam Hood replied to Dr. Jamie Pleasant's discussion 'Difference in Marketing Analytics and Predictive analytics' in the group Marketing Analytics

Although I agree that PA is conceptually a wider body of work than MA, rarely have I seen organizations treat it as a separate function or an enterprise level function. We typically see PA fall into a functional area within the organization and no...

May 28

Adam Hood replied to Scott Nicholson's discussion 'Looking for resources & setup advice for SAS dashboard'

In that case, building the dashboard can be simplistic or extremely complex depending on the types of data you are reporting. We have built dashboards by collecting the metrics in a single SAS produced report and pushing that to a webserver. Addit...

May 28

Adam Hood replied to Scott Nicholson's discussion 'Looking for resources & setup advice for SAS dashboard'

Scott, There are many solutions to the question you pose. First, SAS offers software specifically for dashboards (SAS BI Dashboard). I assume this is not what you are talking about. It sounds like you want to build a dashboard based on coding you...

May 27

Adam Hood updated their profile

May 21

Adam Hood updated their profile photo

May 21

Adam Hood added a photo

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May 21

Adam Hood replied to Dr. Jamie Pleasant's discussion 'Difference in Marketing Analytics and Predictive analytics' in the group Marketing Analytics

I think about marketing analytics as being a larger body of analytics. Predictive analytics is a subset of work within our larger marketing analytics initiatives.

May 21

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Profile Information

Short Bio:: Analytics Professional specializing in direct, mobile, and web marketing. I own a consulting company based out of Atlanta, GA. Visit my website below.