Web Analytics

Searchmassive.com - a search engine for web professionals

It's designed to show you which major web sites are part of any ad network's direct distribution and which major web sites use any particular ad server, ecommerce or web analytics service. URL: ht...

Started by Vincent Granville Nov 9.

Should ad networks and search engines offer a min bid to advertisers?

As a Yahoo advertiser, we don't want any click charged less than 10 cents - these clicks have no value to us (most of them have very high CTR and are fraudulent). If Yahoo would allow us to not acc...

Started by Vincent Granville Nov 4.

Google 3.0 - The next great innovation in search technology 1 Reply

Free advice worth $500MM to Google. Replace the Google search box that has only one field (the search keyword) with a search box that has two fields: Search keyword I am looking for Jobs Purchase...

Started by Vincent Granville. Last reply by Nirmal Palaparthi Nov 4.

How WEB 2.0 technologies-blogging,Facebook, Twitter etc., are affecting today's Business Models. 2 Replies

Hi All, I'm currently undertaking a Research Project at University and I would really appreciate your opinions on how you foresee changes occurring in business models today as a result of blogging...

Tagged: Business-Models

Started by Thomas Walsh. Last reply by Mike Nov 3.

Hot topics in web analytics

Can you add items to the list below? Ad routing: matching an ad - display or text - with a publisher web page and user, based on ad category / user search keyword or user profile / landing page ca...

Started by Sun Oct 25.

Silicon Valley Data Mining Camp, Nov 1, Mountain View (free)

Un-Conference, Free Event http://www.sfbayACM.org/?p=894 LOOKING FOR SPONSORS LOGISTICS: • Date: Sunday, November 1 • Time: 12:30 to 7:00 pm • Location: Hacker’s Dojo 140A South Whisman Rd Mountai...

Tagged: clustering, computing, Netflix, collaborative, filtering

Started by Greg Makowski Oct 18.

How to eliminate click fraud from your PPC campaigns? 1 Reply

I found a new example of click fraud Botnet hitting my campaigns, starting a few days ago. It comes from a search partner on Yahoo. The search partner is associated with sub-partners that run parke...

Started by Sun. Last reply by Arijit Sep 20.

Should purchasing trademark keywords be banned? 3 Replies

I believe search engines should not allow advertisers to purchase trademark keywords, except if allowed by the trademark owner. However, what do you think of this peculiar scenario: An advertiser ...

Started by Vincent Granville. Last reply by Dave Nathan Sep 15.

Rule of thumb to compute global rank for a cluster of domains

Let say that domain A has Alexa rank a, domain B has Alexa rank b, domain C has Alexa rank c. Is it correct to say that the global rank if you combine the 3 domains together, would be approximatel...

Started by Sun Sep 13.

Monitoring Internet traffic to your blog or social network

If your network is hosted externally (on Ning.com in particular), how do you monitor the traffic? Below is what I do, in particular to assess the quality of the PPC traffic from Yahoo: All paid cl...

Started by Sun Sep 13.

Attribution Management 1 Reply

Im currently collating case studies, graphs examples etc.. of any and all examples of online attribution management. Would love to hear from anyone who is interested in this area or has suggestions...

Tagged: TagMan, management, attribution

Started by ChrisBrinkworth. Last reply by joy brazelle Sep 12.

This advice is worth $20 million to Microsoft

I checked Bing.com (Microsoft's search engine) today, and could not find a link that says "advertise with us". This is surprising given the fact that most of their revenue comes from advertising. ...

Started by Vincent Granville Sep 11.

The Search Engine Eraser

Search engine technology relies on a number of algorithms for indexing, web crawling and matching user queries with pre-categorized web pages. One of the key components is the relevancy or search r...

Started by Sun Aug 28.

Simple idea to help Google, Yahoo and MSN (Bing) improve their web crawlers 1 Reply

Here is a quick fix: Stop downloading images that are less than 0.1 KB in size. Most of them are beacons (AKA clear gifs, or 1x1 pixel images) used for tracking purposes. All search engines now ha...

Started by Sun. Last reply by Sun Aug 25.

How does a Alexa or Quantcast monitor web sites? 2 Replies

Looking at the Quantcast top 100 provided few surprises as to who was on it. I guess we take for granted that a search engine is on the top of the list, but I didn't know 140 Million people go to i...

Started by John Mangual. Last reply by Vincent Granville Aug 11.

Some statistics from Compete.com: AnalyticBridge vs. KDNuggets

These numbers are moderately accurate. You can check them on www.compete.com. analyticbridge.com Uncategorized Visitors: 10,657 Monthly Change: +98.86% Yearly Change: +191.25% Top Search Terms (20...

Started by Vincent Granville Aug 9.

Natural Language Processing & the Semantic Web

Source: http://www.MyRoar.com What is Natural Language Processing and Question Answering Search? Natural Language Processing (NLP) is the technology that evaluates the relationships of words such...

Started by Vincent Granville Aug 4.

New flaws found in Google algorithms 4 Replies

For each search query, search engines identify the most relevant web pages (links) and then rank them, before displaying the search result page for a particular keyword. This keyword and page matc...

Started by Sun. Last reply by Alexander Lazarin Jul 27.

Predictive Keyword Scores to Optimize Online Advertising Campaigns (audio seminar)

I will be presenting (August 19). During this webinar, you will learn how to predict the chance of converting or converting odds for keywords with little or no historical data, in Pay-Per-Click pr...

Started by Vincent Granville Jul 16.

Click fraud via email spamming 3 Replies

Has anyone ever came across a case of click fraud that was taking place via email spamming, where several million of people receive a spam email consisting of an obfuscated link with multiple redir...

Started by Vincent Granville. Last reply by gildengorin Jul 10.